Proceeds from the video sales, which included a title featuring Snoop Dogg, were intended to help the victims of Hurricane Katrina. In September 2005, Girls Gone Wild announced that it would donate all proceeds of Mardi Gras–themed DVDs and videos to the Red Cross. This distribution was followed in 2008 by the launch of a Girls Gone Wild magazine, a clothing line, and a compilation record released on Jive Records. Distribution channelsĪt its inception, Girls Gone Wild marketed its product, namely videos, through direct-distribution channels such as infomercials, pay-per-view, and video on demand. Occasionally, participants are invited to be filmed on a Girls Gone Wild tour bus. Compensation for taking part in a Girls Gone Wild video often consists of a free hat, T-shirt, or money. Women willingly take off their clothes, engage in sexual activities, or participate in wet T-shirt contests. Most Girls Gone Wild videos follow a common formula in which a film crew interacts with a large crowd of people either at a party, club, or other event. In 2008, Francis' net worth was approximately $150 million. According to TNS Media Intelligence, Girls Gone Wild spent more than $21 million in advertising in 2003, becoming the largest advertiser for programs on the E! channel. The infomercials targeted a late-night channel-surfing demographic that Joe Francis had identified in the late 90s. By the end of 2002, the company had produced 83 different titles and had begun airing 30-minute infomercials on E! Entertainment Television, Fox Sports Net, BET, Comedy Central, Tech TV, Style, and all other major U.S. In 2001 the company sold 4.5 million videos and DVDs. The first Girls Gone Wild film was released in 1997. In February 2013, the company filed for Chapter 11 bankruptcy. Girls Gone Wild was created by Joe Francis, who occasionally appears as the host of the videos. Instances of Girls Gone Wild in popular culture include the appearance of Eminem and Snoop Lion in the company's videos, MGM’s announcement in 2002 that it would release a feature-length film based on the Girls Gone Wild concept, as well as various references and parodies of the show in popular television series and movies. Since 2008, the Girls Gone Wild (GGW) products have been sold primarily through their website as streaming videos, downloads, and DVDs. The videos typically involve camera crews at party locations engaging young college aged women who willingly expose their bodies or act "wild". The eponymous company "Girls Gone Wild" was known for its early use of direct-response marketing techniques, including its late-night infomercials that began airing in 1997. Girls Gone Wild is a pornographic entertainment franchise created by Joe Francis in 1997.
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